The AI Open House · Thu 12 Nov · 12:00 pm Central · $27 · See what's inside →Save my seat →

Sonder Brand House · a brand, website + AI studio in Houston

your ai should sound like yOu.

You've built a real business. You've tried AI. It writes like everyone else.

I get your brand clear, then teach your AI to sound like you. Plain English, no tech background needed.

The AI Open House · Nov 12 · $27Move-In Ready · Nov 17–19 · $97replays included

The problem

it sounds like a robot. or worse, like everyone on instAgram.

You typed in a question, got something back, and thought: that's not me. So you rewrote it, which took longer than writing it yourself.

Here's what nobody tells you. The problem isn't the AI. It's that it doesn't know your brand. It can't know who you serve, how you talk, or what makes you different, and it can't guess. Press the buttons and watch the difference.

claude
› write an instagram caption announcing my brand strategy offer
AI with no brand files

Photo: Sabrina, warm, looking at camera4:5 · shoot list #3

Your guide

i've been the one who felt bEhind.

I'm Sabrina. Twelve years at a car dealership, then back to school at 27. An associate's, a bachelor's in information systems at 31, a master's in business analytics at 33 with a one-year-old at home. I know what it's like to sit in a room where everyone seems to speak a language you don't.

I became a software engineer, got laid off when the company sold, and decided my fate wasn't going to sit in someone else's hands again. Now I run this studio on Claude every day: my emails, my captions, my weekly plan, even the app that runs my business. All of it works because my brand was clear first and my AI knows it.

0years in a real business
0degrees, earned while working
1person, no handoffs

The plan · Move-In Ready · 3 live days · $97

three days. your ai mOves in.

Day 1 · the foundation

your brand, written down

Who you serve, what you offer and how you sound, in a form an AI can actually use. We pour the slab together, live, with your real business.

Day 2 · train your Claude

the wiring goes in

You set up a Claude Project (a saved workspace that remembers your files and instructions) and load it with your brand, so every answer starts from you.

Day 3 · move-in day

your first ai employee

You hand one real job to an assistant you built yourself: captions, emails or client replies, in your voice. The lights come on.

Join the waitlist →Save my seat · $97 →Nov 17–19 · 12:00 pm Central · replays included
moved in

Start here

one path. pick your dOor in.

Same lesson at every step: get your brand clear, then teach your AI. The format sets the price. Tickets open Wed 28 Oct; the waitlist hears first.Seats are open now.

Step 1 Thu 12 Nov · 12:00 pm Central · live online

the ai open house

$27

Ninety minutes. Which AI to use, what a Claude Project is, how to connect your apps, and one live demo: Claude with no brand files, then with mine. Recording included.

See what's inside · $27 →
Step 2 Tue–Thu 17–19 Nov · 12:00 pm Central · live on Zoom

move-in ready

$97 3 live days · replays

The 3-day AI bootcamp. Day 1 the foundation, Day 2 train your Claude, Day 3 your first AI employee. Workbook, hub and replays stay yours.

See the three daysSave my seat · $97 →
The upgrade · founder price Offered at checkout and live on Day 2

+ the wiring

$197 $147

Founder price through Mon 30 Nov · then $197

The toolkit I built for my own rebrand: the Brand House interview, the eight-file generator, and the design prompts for your logo, patterns, stickers and templates.

See both seats →

Before and after

same you. same business. different mOrning.

Before · if nothing changes

you keep rewriting the rObot.

  • Another hour a week fixing drafts that don't sound like you
  • Captions that get skipped
  • An inbox you're still answering at 9 pm
  • A quiet feeling that the tech train left without you

None of that is your fault. It's a setup problem, and setup problems have fixes.

After · move-in day

you open claude and it already knows yOu.

  • Your emails and captions drafted in your voice, first try
  • One real job handed to an AI employee you set up yourself
  • A brand brief you can hand to any designer, writer or tool
  • Home by school pickup, with the admin done
Join the waitlist →Save my seat · $97 →
TodayCalendarStudioLifeClients

good morning, sabrina

9:00 Brand call
Reel draft due
3 captions ready
Waitlist: 48 new
Invoice sent
Pickup 3:15

Replace with a screen recording of Sonder HQ · looping · 8 seconds

Proof it works

i built my own business app with clAude.

Sonder HQ is where my calendar, to-dos and Instagram content live. I didn't buy it. I described it to Claude, in my brand's words, and built it.

You won't need to build an app in three days. But you'll see exactly how far "my AI knows my brand" can go.

Kind words · five stars on Google

"who wants ok when you can have grEat!"

Jason A., after his website launched. Every word below is a real review, as written.

Read them on Google →
Wow!! Sonder has been incredible to work with! I am blown away by the website and logo that Sabrina created for me!! Thank you for everything!!
William Marshall Stewartwebsite + logo · Google review
Completely blown away! Sonder Digital Agency worked on my personal website and wow, I am more than thrilled with the results and the professionalism! They had an easy process to follow, everything was done quickly, and we were able to launch quicker than anticipated. I would recommend going with Sonder for any of your website or digital needs!
Natalie deLeonpersonal website · Google review
I have no words! Your attention to detail and your help have made this a whole easier than if I had decided to do this on my own. Lord knows the website I'm sure would have been ok, but who want ok when you can have great! Cheers to you for things have turned out GREAT!
Jason A.website · Google review
Sabrina has helped our presence on social media and guided us in forming a strategic plan to improve our marketing and advertising growth. Definitely a huge help and knowledgeable in what she does.
Alex M.brand + marketing · Google review
Wow!! Sonder has been incredible to work with! I am blown away by the website and logo that Sabrina created for me!! Thank you for everything!!
William Marshall Stewartwebsite + logo · Google review
Completely blown away! Sonder Digital Agency worked on my personal website and wow, I am more than thrilled with the results and the professionalism! They had an easy process to follow, everything was done quickly, and we were able to launch quicker than anticipated. I would recommend going with Sonder for any of your website or digital needs!
Natalie deLeonpersonal website · Google review
I have no words! Your attention to detail and your help have made this a whole easier than if I had decided to do this on my own. Lord knows the website I'm sure would have been ok, but who want ok when you can have great! Cheers to you for things have turned out GREAT!
Jason A.website · Google review
Sabrina has helped our presence on social media and guided us in forming a strategic plan to improve our marketing and advertising growth. Definitely a huge help and knowledgeable in what she does.
Alex M.brand + marketing · Google review

Not here to learn it yourself?

two more dOors.

If you've been at this five years, have a team, and no time to train anyone, start here. Prices are listed because you deserve to know before you book a call.

ai setup for your team

I come to you. The company setup is your business's AI: a shared Claude Project with your brand, services and SOPs, three to five shared assistants, a team rulebook and recorded how-tos. Then every person gets a seat at the training day and an hour with me to set up their own role. By proposal, one team every two weeks.

From $12,500 · company setup $7,500 + $1,000 per person

Want me one-on-one first? The Walkthrough is a half day in your office, $3,500 (founding price $2,000 for my first three). It credits in full toward a team setup.

Ask about your team →

built for you

Brand + AI from $8,000. Brand + Web + AI from $15,000. The Whole House, with AI employees and 90 days of upkeep, from $22,000. By application, one project a month, 50% to book a start date.

Done for you · one project a month

Tell me about your project →

Questions people ask

before you cLick anything.

The things people ask me in DMs, answered once, in plain English.

still wondering?

Send me the question. I read every message myself and I'll give you an honest answer, even if it's "you don't need me yet."

Say hello →
Do I need to know anything about AI to work with you?

No. If you can send an email, you can do this. I explain every step in plain English and define any technical word the first time I use it.

What's the difference between brand strategy and a logo?

Brand strategy is the decision about who you serve, what you promise and why you. A logo is one of the things designed after that decision is made. Strategy first, always.

Will it sound like a robot? Is my data safe?

It sounds like a robot only when it doesn't know you; that's the whole point of Day 1 and Day 2. On safety: I never put a client's private information into a tool I haven't vetted, and on Day 2 we go through the privacy switches most people skip.

Where are you based, and do you work with people outside Houston?

Houston, Texas. The Open House, the bootcamp and most brand and website projects happen online, so you can be anywhere. Team setups are in person, around Houston first.

Claude or ChatGPT?

I teach with Claude, because its Projects feature (a saved workspace that remembers your files and instructions) is the easiest way to give AI your brand. The brand work you do first works in any tool.

Notes from the House

one short email a wEek.

No newsletter voice, no 2,000 words. Just the one thing I'd text a friend who runs a business.

one brand idea one AI trick, ten minutes what I'm building
One email a week, in my voice, and you can leave with one click. By joining you agree to my privacy policy.
Perfect. You're in. Check your inbox for a hello from me.